Alesco and Polaris: a new partnership to continue the distribution of Algal DHA

Alesco signs a new exclusive distribution agreement in Italy with Polaris, the French company that has been supplying an innovative, specialised portfolio of plant-based Omega-3 products for over 25 years.
Undertaking this new partnership with Polaris offers the possibility to continue the distribution on the Italian market, which began in 2000, of a very important ingredient for Alesco: Algal DHA.

Historically, Algal DHA is precisely the cornerstone on which Alesco has developed its business. Since then, the sales market has transformed radically, competition is fierce and is still increasing.
This is why, after a careful selection process to assess the most valid options on the market, Alesco chose Polaris as its partner.

Omega-3, which is essential for the well-being of the cardiovascular and nervous systems, is renowned as a micronutrient of animal origin (fish is particularly rich in it). However, as it is sadly known, fishing is becoming increasingly unsustainable, and this is why plant-based Omega-3 has become the best possible alternative for the short- and long-term future.

While plant-based Omega-3 is already a well-known and popular product worldwide, the Italian market is only just opening up to the new, sustainable alternative: and it is in this leeway that Alesco aims to consolidate its sales action by distributing Polaris algal oil.

“Alesco began to import Algal DHA into Europe 23 years ago, with a pioneering awareness of the value of this ingredient, a precious ally for neurological and cardiovascular health and very important for pregnant women,” underlined Andrea Lacorte, Chairman of PharmaNutra and founder of Alesco. “Polaris is a European company that provides guarantees of quality, and is very skilled in the field of both Algal DHA and EPA. Working with a European partner is an added value in the growth path of what, to all extents and purposes, is Alesco’s founding business.”

“This agreement with a major international partner ensures continuity for Alesco in one of the first business areas the company worked in,” commented Carlo Volpi, Chairman of Alesco. “We hope to continue to improve our results and wish to continue on this path thanks to the specific skills of Polaris in the fields of DHA fatty acids and EPA of plant origin.”